Our History

Commercial Directors Diversity Program

The Commercial Directors Diversity Program was created during contract talks between the AICP (Association of Independent Commercial Producers) and the DGA (Directors Guild of America). The CDDP reflects the commitment of both organizations to effect change and increase the representation of minority and women directors specializing in commercials and marketing communications.

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Tamika Lamison

Executive Director 
CDDP
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Matthew Miller

President & CEO
AICP
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Roxanne Artesona

Advisory Board Committee
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Ned Brown

Executive Producer
fitts

Byron Fitts

Executive Producer
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Rich Pring

Advisory Board Committee
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Caleb Dewart

Executive Producer
Emily Malito

Emily Malito

Advisory Board Committee
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Jason Wolk 

Advisory Board Committee
Shauna Seresin

Shauna Seresin

Advisory Board Committee
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Mailon Rivera

Media & Brand Guru

Former Advisory Committee Members

Melissa Elston, Michel Waxmen

CDDP
Advisory Committee

Andrew Colon, Sue Yeon Ahn, Maddi Carlton, Shannon Jones, Kim Nyguyen, Jessica Sanders, Lisa Tauscher, Rebecca Wray & Danielle Peretz

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Tamika Lamison
Executive Director , CDDP

Tamika is a Virginia native who graduated from The American University with a BA in Performing Arts & Theatre. She currently works at the Academy of Motion Picture Arts and Sciences in the Education Department. While living in New York she wrote her first screenplay, THE JAR BY THE DOOR, which was a Sundance Finalist and won several awards including the Gordon Parks Indie Film Award. She then attended the New York Film Academy to learn filmmaking and graduated having made her first short film...

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“Diversity is not just a catch phrase or a quota. It is a commitment to the type of change that benefits us all.”
- Tamika Lamison
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Matthew Miller
President & CEO, AICP

In his position as president and chief executive officer of the Association of Independent Commercial Producers, Matt Miller presides over an organization whose members account for 80 to 85 percent of all nationally televised commercials in the United States. He is the spokesman for more than 350 production companies which, along with another 200 affiliated firms, comprise the AICP membership.

Founded in 1972, the AICP represents, exclusively, the interests of commercial production companies in the United States, and serves as a strong collective voice for this $5.5 billion industry, addressing its many audiences within the advertising community, business circles and government offices.

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Roxanne Artesona
Advisory Board Committee

A lifelong New Yorker, Roxanne grew up in the Bronx attending The High School of Performing Arts and was a scholarship recipient at the Alvin Ailey American Dance Theatre. After graduating from NYU’s Tisch School of the Arts and Gallatin School of Individualized Study, she translated her passion for the arts into an aptitude for recognizing and championing creative talent. She sincerely believes in everyone she represents with a personal investment in their success. Roxanne is proud to be a MAIP Coach for the 2017, 2018 summer program. She sits on the Advisory Board for the CDDP Program.

ROXANNEandco represents creative talent. They believe in the power of storytelling to affect change; and helping clients produce thought provoking, socially relevant work that can generate or join conversations that matter. Her team follows these guiding tenets: stay tenacious, integrity rules, be open minded, and always believe in your talent.

“Quisieron enterrarnos, pero no sabían que éramos semillas."
(They wanted to bury us, but they didn't know we were seeds.)
- Roxanne Artesona
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Ned Brown
Advisory Board Committee

Ned is an LA native with a Minnesota upbringing. He worked his way up the production ladder of music videos and commercials in New York City, starting with summer P.A. gigs while in college. His first Executive Producer job was with The Director’s Bureau at the end of the 90s. He then went on to form Rock Fight, an award winning company that later merged with HKM.

After launching other successful ventures in LA, he joined forces with Native Content in 2014 as Partner/Executive Producer. As a gay dad and member of a bi-racial family, Ned strives to make inclusion a core value of the production community and to create pathways for all who wish to excel in the industry.

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Byron Fitts - The Department
Advisory Board Committee 

Byron Fitts, Executive Producer of The Department, has been a fixture in production in the southwest with a career that spans over two decades. Byron has produced projects for various production companies, in addition to those as an agency producer at The Richards Group and agency freelance producer.

With his experience in advertising and production, Byron founded The Department in 2013. Having just completed serving two terms as AICP Southwest President, and on the AICP National Board, Byron is both Vice President and Chairman of the Education Committee of AICP Southwest.

“It’s baffling that we still have to have conversations about diversity today, in an industry steeped in free-thinking and creativity. ”
- Byron Fitts
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Caleb Dewart
Advisory Board Committee

Ever since his babysitter took him to “Midnight Express” when he was 4 years old, filmmaking has captivated Caleb. Before the internet killed the record business, Caleb produced and executive produced hundreds of music videos for artists like Jennifer Lopez, Gwen Stefani, The Black Eyed Peas, Metallica, Justin Timberlake, Beyonce, Green Day and Madonna.

Caleb has spent the last decade plus producing television commercials for brands ranging from Microsoft, Kraft, Nike, Comcast and Toyota to the NFL, AT&T, Starburst, Verizon, Apple and Sony. In 2016, Caleb became an executive producer at Hungry Man.

Caleb’s family has a long history of activism that started with his grandfather, an episcopal minister who committed his life to racial equality and who marched with Dr. King in Selma in 1965.

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Rich Pring - Reverie 
Advisory Board Committee

As an Executive Producer since 2007, Rich has led campaigns for major brands including Apple, Nike, Target, GE, NBA, ESPN, Nintendo, Miu Miu, Honda, Beats by Dre, Amazon, & the US Army to name a few.

In 2019, Rich co-founded Reverie Content with the desire to cultivate a diverse family of filmmakers, collaborators and artists who have a distinct voice and create with an ever-changing mindset. From traditional spot makers to feature film directors, writers, producers, animators and designers inside the Reverie studio.

“It is finally feeling like the commercial industry as a whole understands that we need a more diverse set of filmmakers. Inclusion and representation matter.
- Rich Pring
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Jason Wolk
Advisory Board Committee

Jason Wolk is a natural born leader, and he does it with his heart and ethics. Currently, he is a member of the AICP Board of Directors and member of the Television Academy, as well as a member of the Director’s Guild of America. He had spent sixteen years line producing commercials and overseeing the launch and management of advertising production companies. Preceding that, Jason was a producer of motion pictures. With a vast client list, and a history of delivering A-list work for almost every major agency in the USA, Spears & Arrows has the foundation of his 16 year old production service company, Riverdale Productions, and Wolk’s illustrious career of having produced hundreds of commercials all over the globe.

“Born and reared in the Bronx, I have always identified myself as an underdog. I support diversity in advertising to help create opportunities for those like myself.”
- Jason Wolk
Emily Malito

Emily Malito
Advisory Board Committee

As Executive Producer at UNIT9 Films, Emily manages a roster of Global, multi-skilled and diverse talent. She engages bold, innovative and creatively challenging commercial projects that often live at the intersection of film, experience and technology. A natural relationship builder, Emily fosters exciting and confident partnerships with creatives, ad agencies and clients that push the traditional boundaries of filmmaking while never losing the art of storytelling.

A New York native living in LA, Emily has 20 years experience in television and commercial production spanning both coasts. She is an avid traveler and foodie with a significant global footprint, managing projects across Europe, Africa and South America. 

Shauna Seresin

Shauna Seresin
Advisory Board Committee

Born and raised in London, Shauna Seresin, related to the industry renowned Seresin family, started in the advertising business at post- production house, The Mill. Became a agency producer at CHI & Partners in London, (now known as The & Partnership) where she produced content for clients such as Toyota, Lexus, the Royal Bank of Scotland, and the Sunday Times.

She launched Minerva 2015 which is a business development and management consulting company working with ad agencies and brands sourcing and representing talents.

With a long history of opening doors, starting conversations, and promoting opportunities for minorities and women in Advertising, Marketing and Media, her deep commitment to expand diversity grows through her role as an Advisory Board Member of The Commercial Directors Diversity Program (CDDP) and the
international organization, People of Color Creative, (POCC).

“Diversity shows us how unique we all are and what we can achieve together. It’s better for business, in our thinking and creates better opportunities for all!”
- Shauna Seresin

OUR SUPPORTERS

We are grateful for the generous support of our supporters and partners include mission driven businesses that are committed to social responsibility, inclusion and true diversity in the industry. They include: